Destination Rogla - Pohorje combines Zreče, the city created out of forging hammers, Slovenske Konjice, the city of flowers and wine, Vitanje, a city of tradition, and Oplotnica, a city of unique natural treasures.
Wellness 3 Plus
The Slovenian side of the “Wellness 3 Plus” area includes seven municipalities from Pohorje to Bohor (Dobje, Dobrna, Oplotnica, Slovenske Konjice, Šentjur, Vitanje and Zreče) as well as municipalities from the Obsotelje and Kozjansko regions (Kozje, Podčetrtek, Rogaška Slatina, Rogatec and Šmarje pri Jelšah). On the Croatian side, the project includes the territory of the Krapina-Zagorje Municipality.
The “Wellness 3 Plus” area prides itself on an extremely well preserved natural and cultural heritage and a rich rural offer of healthy diet products, tourist farms, options for active free time, herbal products and services, vineyards, tourist wine routes, hiking and cycling.
Attractive and specialised integrated products of the so called rural wellness were prepared for the purpose of reaching the area’s goal of becoming a permanently popular “Wellness 3 Plus” destination that will upgrade the standard spa offer. We arranged this offer into three themes: active vacation, experiencing nature and gastronomy and finally culture. Via new integral products, we will incorporate them into the existing tourist offer of the area with the goal of uniting and connecting the rural offer into a single, unique, cross-border and Middle European wellness destination known for its specialised, original and integrated offers.
Project partners:
| Razvojna agencija Kozjansko | Razvojna agencija Sotla | LTO Rogla – Zreče, GIZ | Zagorska razvojna agencija | Zagorsko-Krapinske županije |
![]() |
![]() |
![]() |
![]() |
![]() |






















